Preference is Positive Emotion Delivered

The Marketing Clinic has a unique approach to finding the emotions, moods and motivations that drive the behaviour of consumers. Understanding these enables us to optimise brand preference.

This approach is different because we are able to reveal, analyse and influence the consumers ‘mood’ in brand and product consumption. This allows clients to optimise the emotional messages from their brands, products and services.

Great brands define their consumption experience emotionally. That is what delivers preference and long term loyalty. Our methodology has helped clients – from small start ups to the largest blue chip brands from around the globe – to optimise the emotional preference for their brands.

The Marketing Clinic: Delivering Preference Through Emotional Satisfaction

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Nescafé

NescafĂ© was losing market dominance… Read more

Cornetto

The Cornetto team wished to reassert their market leadership… Read more

Dr Pepper

Dr Pepper is over 100 years old… Read more

Danone Waters & China

We profiled the Chinese consumer palate for water… Read more

Costa Coffee

This in effect became a virtually costless campaign to Costa… Read more